Tag Archives: auto news

Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

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America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

Keep up to date with the latest Chrysler line-up and check out the used inventory online at www.baysidechryslerjeepdodge.net. You can also connect with Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube.

Chrysler Engineer Honored with BEYA Visionary Award

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BEYA STEM ConferenceChrysler Group has been fortunate to receive a number of awards in 2014 already, and it is always an honor to see hard work and diligence on a new vehicle recognized. It is a distinct honor, however, to see Chrysler’s talented employees recognized for outstanding contribution to their field.

Last week, Kevin Ward, Chrysler Group’s Head of Fastener Engineering, was awarded the 2014 Black Engineer of the Year (BEYA) Visionary Award by U.S. Black Engineer & Information Technology magazine. The ceremony was scheduled as part of the 28th BEYA Science, Technology, Engineering, and Mathematics Global Competitiveness Conference and Awards Gala in Washington, D.C. Additionally, Jaison Busby and Marcus Washington, two other Chrysler Group employees, were also honored at the event as Modern Day Technology Leaders.

In response to the honor, Kevin Ward spoke highly of “strong Africa-American leaders” who both opened doors for him professionally and served as role models. He has similarly served as a leader and role model, working with young engineers at Chrysler and mentoring young people as a youth minister.

“I know that it is both my responsibility and privilege to lead and inspire the next generation,” he said. “I am very appreciative of this recognition of my career accomplishments.”

For more information on BEYA and on-going events and opportunities throughout the year, check out their website here.

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2015 Chrysler 200 Spy Photos

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Cue the dramatic music because the auto spies have discovered an uncovered 2015 Chrysler 200.

As much as I want to believe we have spies working all hours of the day to uncover the secrets at Chrysler, these shots come courtesy of Autonews.com.  The photos they obtained appear to be from a photo shoot for a marketing campaign for the update to the Chrysler 200.

The news of the update has been spread around already but this is the first real look at one.  All that’s been known up to this point is that the 200 would be borrowing from other Chrysler brethren such as the Dodge Dart and Jeep Cherokee’s CUSW platform as well as the new nine-speed transmission.

The 2015 Chrysler 200 will not be skimping out on any features.  The latest technologies that Chrysler has come up with in such as gas-saving will be implemented on the 200.  Chrysler is pushing the 200 to be a major competitor in the market and is hoping that this update will make it stand out.  Keep your eyes peeled for more information as it becomes available on the update to the Chrysler 200.

For more information on the current Chrysler 200 or any of Chrysler’s other vehicles, contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.