Chrysler Displays Student Design Competition Winners at Detroit Autorama

Autorama High School Design Competition

Last week in Detroit, MI, high school senior Alex Fischer was selected as the first-place winner of Chrysler’s 2014 “Autorama High School Design Competition.” The design competition has been revived in recent years and gives high school students in Michigan the opportunity to submit their automotive designs and win prizes.

This year, the first-place senior class winner received an iPad, a three-week summer automotive design course at Detroit’s College for Creative Studies with housing and meals covered, and a $2,500 scholarship to the College for Creative Studies. Other prizes included passes to the Detroit Autorama and iPad Minis.

According to MLive, Alex Fischer has been sketching vehicles since last summer when he took a class through the College for Creative Studies, and he based his design on some of Chrysler’s current models such as the 2014 Jeep Cherokee. His sketch was on display along with the seven other winners at the 2014 Detroit Autorama.

To see all the winning designs, check out the video below:

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Chrysler Group Posts Best February in 7 Years

Chrysler_Group_LLC

Despite the freezing cold and late snow, Chrysler Group had its best February in 7 years.

According to Automotive News, Chrysler Group sold 154,866 units in February, an 11 percent sales boost for the company. The Jeep and Ram brands are being credited for the best February sales since 2007, and looking at the numbers, it is hard to argue with that assessment. Jeep sales were up 47 percent and Ram sales were up 26 percent from February 2013, and sales on the Ram 1500 alone were up 30 percent.

Why have the Jeep and Ram brands been so popular? There has been severe winter weather all across the country, especially in regions that never had to worry about this kind of weather before. Drivers need to have cars that can handle snow, ice, and whatever else is thrown at them, and they want to rely on a trusted brand like Jeep or Ram. The success of the Ram 1500 can also be attributed to the recent awards including Motor Trend’s Truck of the Year.

If you’re looking for a new or used Chrysler model to get you through whatever 2014 will bring, contact us at Bayside Chrysler Jeep Dodge. It doesn’t matter if you have bad credit, we’ll work with you to find the right vehicle for your lifestyle. Like us on Facebook and follow us on Twitter for more news and monthly specials.

Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

Keep up to date with the latest Chrysler line-up and check out the used inventory online at www.baysidechryslerjeepdodge.net. You can also connect with Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube.