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Chrysler: We’re Still “Imported from Detroit”

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imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler Faces Criticism Over New 2014 Jeep Cherokee Design

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2014jeepcherokee-2The biggest news in the auto world of late is the early release of the new look of the 2014 Jeep Cherokee. Jalopnik provided the initial leak. What many fans saw was unexpected; a vast departure from the norm. A wave of negative criticism followed and many lashed out instantly at what they viewed as a step too far in the wrong direction. It was different and too different for comfort.

Jalopnik covered the breakdown of how Chrysler handled the affair. It appears that they were getting pretty prepared for the lash-back against the new design. On the Chrysler Communications’ Facebook page was a message to not judge a book by its cover. It urged people to remember that what makes a Jeep isn’t on the outside  but what’s inside that matters most. Even though I agree, it’s hard not to see that as some cheesy line straight from a kids film.

The negative feedback was prevalent and got negative. “Ugly” was the word used the most to describe how the audience was feeling. Chrysler went to Twitter to repeat the message, urging all to give the new look a chance.

Even Ralph Gilles, the main-man over at SRT, was on Twitter responding to the critics. He cited the new design as a paradigm shift. A quick look shows how right he is about that.

Jalopnik concludes with a defense of the 2014 Jeep Cherokee. While not the biggest fans of some aspects, mainly the headlights, they make note of how the vitals are still there in the iconic seven-bar grille. There’s something to be said for something revolutionary different rather than keeping with the safe and predictable. In the least, it’ll get people talking and make people who wouldn’t have otherwise notice.

It’s amazing how much has been said of just a few choice shots of the new exterior. Not one mention of any details beyond that and it’s still caused an avalanche of excitement and vitriol. While Chrysler might not be too happy hearing from the nastiest of critics, it does prove the point of there being no such thing as bad press. It’s the talk of the auto world and the specs haven’t even been revealed yet.

Bayside Chrysler Jeep Dodge is the dealership in the Brooklyn, Queens, Bronx, Manhattan, Long Island, and New York City area. Our expert sales team is ready to help you get the vehicle you want. Contact us and get the process started, we do love to say yes. Like us on Facebook and follow us on Twitter for more Jeep news and special monthly offers.

Five Chrysler Vehicles are the Best Buys of 2013

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Consumer Guide Automotive has put out the list of its ‘Best Buys’ for 2013. On that list not once, not twice, but fie times, is Chrysler. Five vehicles in the Chrysler family have earned a spot on this prestigious list.

ABC12 has the breakdown of which cars the editors with Consumer Guide Automotive recommend for you to drive. In the category of ‘Best Minivan,’ there’s the Dodge Grand Caravan and the Chrysler Town & Country. ‘Midsize Crossover’ goes to the Dodge Journey. For’ Large Pickup Truck,’ there’s the Ram 1500. Lastly, the ‘Large Crossover’ is the Dodge Durango.

Every year for this list to be put together, the editors evaluate numerous vehicles by giving them rigorous test drives. There are 19 categories that are test overall. Whichever ones they find that fit the needs of the consumer are given the ‘Best Buy’ accolade.

Chrysler, as a whole, gained the respect of the editors. “The Chrysler Group turnaround has been a treat to watch,” Says Tom Appel, publisher. In a few short years the company has made revolutionary gains in terms of drivetrain sophistication and materials, and assembly quality. Chrysler really feels like an all new entity.”

If you’re looking to pick up a Chrysler, or any of the other brands under them, then you need to stop by Bayside Chrysler Jeep Dodge. You can view our new and pre-owned inventory online. Make sure you also like us on Facebook and follow us on Twitter for more Chrysler news and deals!