Tag Archives: Queens

Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

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America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

Keep up to date with the latest Chrysler line-up and check out the used inventory online at www.baysidechryslerjeepdodge.net. You can also connect with Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube.

Chrysler Making First Ever “Small SUV”

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Chrysler Logo on Chrysler 300

Chrysler has been making headlines of late thanks to the company filing for an IPO. It’s all boring and complicated speak that is good in a conference room full of people who speak of such things on a daily basis, but to people interested in the cars, it’s a foreign language. Thankfully though, some people are being able to scour through the wording of the IPO filing and discovered some hidden gems buried in the avalanche of lengthy words.

USA Today was one such scavenger that found a little tid-bit in the filing. Chrysler just let it be known that they are working on a first ever small SUV. This new vehicle will be based on the same platform that the Dodge Dart is using. That’s pretty much where the information ends, Chrysler didn’t have anything else to say about the matter.

In the same filing, the rumor that Chrysler is downsizing its redundant platforms seems to be true. In 2010 the auto company had 11 platforms and will be reducing that number to nine before the end of next year.

The filing also shows how well Chrysler has recovered since the infamous bankruptcy. In 2009, when the company was going through reorganization, Chrysler reported that 70% of their dealers were profitable. This year, that number increased to 88%.

The future is bright for Chrysler as it looks to increasing its presence in the North American auto business and world-wide. They are taking the necessary steps to ensure that the Chrysler name could very well be the top dog of automakers in the years to come.

To view the entire Chrysler library online, visit the show room on Bayside Chrysler Jeep Dodge. The dealership is conveniently located in the Bayside area of Queens and is easily accessible by all in the New York area. View our new and pre-owned inventory online as well as schedule a time for a check-up on your current vehicle. Like us on Facebook and follow us on Twitter to keep up to date on more Chrysler and dealership news.

Chrysler Invests $52 Million In Michigan Plants

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Dodge Dart - 01The news coming out of Michigan has been bleak of late. The looming bankruptcy and the freefall the state has been in for years have been headline news for so long. That’s why it’s such a refreshing moment to see the opposite of that, some good news about a company investing into the Michigan economy.

That company is Chrysler and that investment is $52 million into two of their plants in Michigan. The reason is to meet the increase of demand being placed on their four-cylinder engines.

The engine is the Tigershark, the one currently being used in the Dodge Dart and will probably be used in upcoming Chrysler vehicles.

$40.5 million goes to the factory in Dundee to convert the assembly line to make it capable of producing cranks, heads, and engine blocks for the Tigershark engine.

The rest of the money, the $11.5 remaining of the total sum, is for the Trenton North plant and will increase the plants workforce by 298 jobs. This new influx of workers will make increased production possible.

The Dart has been picking up popularity since it was first unveiled last summer. Chrysler seems to be getting ready for not only more and more Darts to be wanted by the driving public, but also for the engine to see use in many of their upcoming catalouge. One step closer to seeing what they have planned.

For more information on the Dodge Dart and other Chrysler products, contact us at Bayside Chrysler Jeep Dodge. We operate in the Bayside Queens area of New York. Be sure you like us on Facebook and follow us on Twitter to see more Chrysler news!