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Chrysler Hires 200 Workers to Keep Up With Jeep Wrangler Demand

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UntitledAided by the popularity of the Jeep Wrangler, Chrysler needs to hire additional workers to fill in shifts at a plant in Ohio.

Over the past few months, sales for the Wrangler and the Wrangler Unlimited have been on the rise.  In order to meet the recent demand for the always popular Jeep vehicles, Chrysler is adding 200 people to the Jeep plant in Toledo Ohio.  The new hires will be beginning their work on April 1st.

130 of the new workers will be offering extra relief to the current work force on the assembly line.  There are two shifts already working hard, each working 10 hours.  Chrysler is not looking to add a third shift, according to autonews.com, due to the paint shop of the plant being at capacity.

Thanks in part to the rebounding economy and car buyers staying loyal to a brand they can trust.  The Wrangler has always been a vehicle that people depend upon.  That can be seen by the amount of Wranglers being produced at the Toledo plant.  It’s more than 200,000 from last year.  U.S. sales rose 16 percent from last year.

Bayside Chrysler Jeep Dodge offers the best quality service in the Queens area.  Shop our new and pre-owned inventory online as well as set up a time to come in for a test drive.  Follow the dealership on Facebook and Twitter to see more Chrysler news and monthly specials.

Chrysler’s ‘Farmer’ Ad Helps Spur Ram Sales

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640445561001_2135167109001_Ram-Farmer-914One of the biggest winners in terms of popularity from the Superbowl commercials was Chrysler.  Their ad campaigns have been notorious of late with quality.  One in particular, the Ram “Farmer” ad was incredibly successful.  It’s hard to gauge the effectiveness of an ad based solely on people’s response, however.  Ads are created to sell product and if all they are doing is getting likes on Facebook, then they are failing their original purpose.  So how do we truly find if the Farmer ad was a success?  February’s sales numbers have just done that work for us.

The San Francisco Chronicle shows that Ram’s sales increased in the previous month.  The figures are up 3 percent from the previous year and it’s the best February sales in six years.

Ram has been working very hard of late to be seen as the working man’s truck.  Recently, they’ve been promoting their “Ram Jam” country music concert.  The ad targeted the blue-collars out in the country who need to relay on dependable and heavy-duty machinery.  That was the message that ad presented, and with a few exceptions, was greeted with a positive response.

Stacy Finz, the writer for the San Francisco Chronicle, interviewed Greg Stern, CEO and co-founder of BSSP, an advertising firm, about the ‘Farmer” ad that Chrysler put together.  His thoughts on the commercial were, “It was a great spot.  Who doesn’t respect and root for farmers.”

If you need a work-horse machine to help you out on the job, stop by Bayside Chrysler Jeep Dodge.  View our whole new and pre-owned inventory online at our website.  Make sure you like us on Facebook and follow us on Twitter for more news and monthly specials.

Chrysler Faces Criticism Over New 2014 Jeep Cherokee Design

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2014jeepcherokee-2The biggest news in the auto world of late is the early release of the new look of the 2014 Jeep Cherokee. Jalopnik provided the initial leak. What many fans saw was unexpected; a vast departure from the norm. A wave of negative criticism followed and many lashed out instantly at what they viewed as a step too far in the wrong direction. It was different and too different for comfort.

Jalopnik covered the breakdown of how Chrysler handled the affair. It appears that they were getting pretty prepared for the lash-back against the new design. On the Chrysler Communications’ Facebook page was a message to not judge a book by its cover. It urged people to remember that what makes a Jeep isn’t on the outside  but what’s inside that matters most. Even though I agree, it’s hard not to see that as some cheesy line straight from a kids film.

The negative feedback was prevalent and got negative. “Ugly” was the word used the most to describe how the audience was feeling. Chrysler went to Twitter to repeat the message, urging all to give the new look a chance.

Even Ralph Gilles, the main-man over at SRT, was on Twitter responding to the critics. He cited the new design as a paradigm shift. A quick look shows how right he is about that.

Jalopnik concludes with a defense of the 2014 Jeep Cherokee. While not the biggest fans of some aspects, mainly the headlights, they make note of how the vitals are still there in the iconic seven-bar grille. There’s something to be said for something revolutionary different rather than keeping with the safe and predictable. In the least, it’ll get people talking and make people who wouldn’t have otherwise notice.

It’s amazing how much has been said of just a few choice shots of the new exterior. Not one mention of any details beyond that and it’s still caused an avalanche of excitement and vitriol. While Chrysler might not be too happy hearing from the nastiest of critics, it does prove the point of there being no such thing as bad press. It’s the talk of the auto world and the specs haven’t even been revealed yet.

Bayside Chrysler Jeep Dodge is the dealership in the Brooklyn, Queens, Bronx, Manhattan, Long Island, and New York City area. Our expert sales team is ready to help you get the vehicle you want. Contact us and get the process started, we do love to say yes. Like us on Facebook and follow us on Twitter for more Jeep news and special monthly offers.