Tag Archives: Bayside

Chrysler Supports Detroit By Sponsoring the Detroit Jazz Festival

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Detroit Jazz FestivalChrysler has always been proud of their Detroit lineage.  The ‘Imported from Detroit’ campaign was created to celebrate that history.  The auto company is clear in their support of the great auto-city.  That’s why they are sponsoring the Detroit Jazz Festival, the world’s largest free jazz festival.

This is the second year in a row that Chrysler will be the presenting sponsor for the Festival.  They will be bringing their Detroit-inspired cars as well.  The 2013 Chrysler 300 Motown Edition, the 2013.5 Chrysler 200 S Special Edition, and the 2013 Chrysler 300 John Varvatos Limited Edition.

This will be the second year in a row that Chrysler has been the sponsor for the Festival.  It’s all in step with the “Imported from Detroit” campaign.  The Jazz Festival is a huge money-maker for the city.  Thousands come in to attend from all across.  25.8 percent of the audience comes in from out of state.

“Not only is the Detroit Jazz Festival a world-class arts and education contributor, it’s an economic booster for the city and one of the many beautiful stories that continues to be ’Imported from Detroit,’ said Saad Chehab, President and CEO of Chrysler Brand.  “The Detroit Jazz Festival spreads the message about the beauty of Detroit and provides an enriching cultural experience for jazz and music lovers across the country. The people and the commitment behind these events is what continue to inspire the Chrysler brand’s ‘Imported from Detroit’ campaign.”

The festival is glad to have Chrysler back.  “Support from companies like the Chrysler brand, who are committed to helping this city,” said Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz Festival.  “Assist the Detroit Jazz Festival in continuing to stay the largest free jazz festival in the world and helps us to continue to offer these unique cultural experiences.”

The line-up hasn’t been released yet and looks to be sometime later this month.   The Festival is known for bringing in big name talent, such as Sonny Rollins and Wynton Marsalis, who were there last year.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook and follow us on Twitter for more Jeep news and monthly parts and service specials.

Chrysler 300 Motown Edition Aims to Bring Motown Fans into Dealerships

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Cars are one of the most frequently advertised objects in entertainment.  Got a new racing game coming out?  How about a movie with a spectacular chase sequence?  Want the main character of a new TV show to look cool behind the wheel of a beautiful car?  All fairly wide-known reasons for a licensed vehicle to appear in various forms of media.  What is rare is using a car to help promote a new musical.

Staying true to the message of ‘imported from Detroit,’ Chrysler has helped bring Motown: The Musical to Broadway.  The show has opened to some dazzling reviews.  Variety says “This jubilant jukebox musical comes loaded with great singers, tons of energy, and dozens of classic Motown roof-raisers.”

2013 Chrysler 300 MotownChrysler also had a “Motown Edition” of the Chrysler 300 in honor of the musical.  It’s a fantastic fusion.  A classy sedan that does a great job calling back to music that defined the Motor City.  Both sell the image of being imported from Detroit, the popular slogan that Chrysler lives by.

The Wall Street Journal asks if this will be effect marketing.  They worry that while the older generation will appreciate a musical, and in turn a vehicle, that remembers the oldies, but what about new car buyers?  What about the generation raised on Grunge and New Wave?

There’s really no easy answer to that one.  One of the biggest trends at the moment is nostalgia.  It wouldn’t surprise me to see a good portion of possible buyers be interested in products that celebrate that era.  The industry will have to wait and see if this experiment pays off for Chrysler.

If you’re interested in purchased a Chrysler 300 “Motown Edition” contact us at Bayside Chrysler Jeep Dodge.  We operate in the Queens area and provide top-notch customer service whether you’re looking for new or pre-owned.  Like us on Facebook and follow us on Twitter for more automotive news and special monthly offers.

Will the Chrysler 300 Get a Diesel Engine?

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exterior_112If there is one thing that I’ve been reading a lot of in the news recently concerning Chrysler, it’s the word diesel.  Much has been said about the 2014 Jeep Grand Cherokee having an EcoDiesel engine, which hasn’t been offered since 2009.  The new Ram 1500 will be getting diesel as well.  I picture an Oprah-like scene at their headquarters, “You get a diesel, you get a diesel; everyone gets a diesel!!”

The next possibility is the Chrysler 300.  Ward’s Auto asked Saad Chehab, Chrysler President, if the 300 will be getting a diesel engine.  He said that it’s still being considered and may be awhile before any official announcement.  What Chrysler is trying to figure out is if it’s even worth the money to make this happen.

“It’s a matter of how much the customer is willing to pay for that premium.  That’s the only issue with it.”  Chehab said.

What may help the 300 get this new engine is that the 2014 Chrysler 200 is rumored to have a diesel engine with its new redesign.

We’ll just have to wait and see what happens.

Bayside Chrysler Jeep Dodge operates in the Queens area and provides top quality customer service to all customers that come through our doors.  You can view our new and pre-owned inventory online as well as request a service appointment for your current vehicle.  Don’t forget to like us on Facebook and follow us on Twitter to stay up to date on Jeep news and see our monthly specials.