Get Ready for an All-New Look to the Chrysler 200

exterior_04Chrysler is doing some spring-cleaning.  Of late, they’ve been really pushing change onto their upcoming vehicles.  Take a look at the 2014 Jeep Cherokee and you’ll see just how invested they are in in keeping their vehicles competitive.  Change is never a bad thing.

That same mindset is bringing change to lesser heard about car in their fleet, the Chrysler 200.  In 2011, the Sebring was given the 200 label and, while gaining a boost in sales, never achieved the popularity the auto-maker felt it deserved.

That means its back to the drawing board to see what needs to be done to make the 200 a name in the midsize sedan segment with the 2015 model.

Automobile reports on concepts of the new 200 being shown to attendees of the annual dealer meeting this last October.  What they saw must’ve been quite impressive because it brought the people to their feet.  They quote David Kelleher, who is the owner of a Chrysler Dealership in Glen Mills, Pennsylvania on what he thought of the new 200.  He said it would be a “complete home run.”

Saad Chehab, President and CEO of Chrysler Brand, set the bar high for what he expects from the 200’s new design.  “…if any of us walk into a room and look at the car, is my jaw going to drop?”

The article continues to note that the 200 is being heavily influenced by the competition, such as the 2013 Ford Fusion, 2011 Hyundai Sonata, and the Kia Optima.

There’s no real word on any definite details on what it’ll look like or what the tech specs are, but there’s a belief that it’ll be a variation of the CUSW platform that is already in use with the Dodge Dart and the upcoming 2014 Jeep Cherokee.  The new 200 may be unveiled this fall and be on the sales floor as early as January of 2014.

For the current Chrysler products, check out Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler: We’re Still “Imported from Detroit”

imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler Supports Detroit By Sponsoring the Detroit Jazz Festival

Detroit Jazz FestivalChrysler has always been proud of their Detroit lineage.  The ‘Imported from Detroit’ campaign was created to celebrate that history.  The auto company is clear in their support of the great auto-city.  That’s why they are sponsoring the Detroit Jazz Festival, the world’s largest free jazz festival.

This is the second year in a row that Chrysler will be the presenting sponsor for the Festival.  They will be bringing their Detroit-inspired cars as well.  The 2013 Chrysler 300 Motown Edition, the 2013.5 Chrysler 200 S Special Edition, and the 2013 Chrysler 300 John Varvatos Limited Edition.

This will be the second year in a row that Chrysler has been the sponsor for the Festival.  It’s all in step with the “Imported from Detroit” campaign.  The Jazz Festival is a huge money-maker for the city.  Thousands come in to attend from all across.  25.8 percent of the audience comes in from out of state.

“Not only is the Detroit Jazz Festival a world-class arts and education contributor, it’s an economic booster for the city and one of the many beautiful stories that continues to be ’Imported from Detroit,’ said Saad Chehab, President and CEO of Chrysler Brand.  “The Detroit Jazz Festival spreads the message about the beauty of Detroit and provides an enriching cultural experience for jazz and music lovers across the country. The people and the commitment behind these events is what continue to inspire the Chrysler brand’s ‘Imported from Detroit’ campaign.”

The festival is glad to have Chrysler back.  “Support from companies like the Chrysler brand, who are committed to helping this city,” said Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz Festival.  “Assist the Detroit Jazz Festival in continuing to stay the largest free jazz festival in the world and helps us to continue to offer these unique cultural experiences.”

The line-up hasn’t been released yet and looks to be sometime later this month.   The Festival is known for bringing in big name talent, such as Sonny Rollins and Wynton Marsalis, who were there last year.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook and follow us on Twitter for more Jeep news and monthly parts and service specials.