Tag Archives: youtube

Chrysler: We’re Still “Imported from Detroit”

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imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler’s ‘Farmer’ Ad is a Hit!

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UntitledChrysler scored another win this year at the Superbowl with their Jeep ad. With the voice of Oprah underscoring Jeep’s appreciate for our men and women in arms fighting for us over there, it won over the same crowd that loved the previous ads with Clint Eastwood and Eminem. It seems like they wanted to really go all out since that wasn’t the only Chrysler ad that played during the big game. While it’s the one everyone is talking about the most, the Ram ‘Farmer’ ad is still one hot on everyone’s lips.

The question that many people were asking the days following the commercial were where did the idea come from? Greg Mitchell of The Nation found another video on YouTube that is similar to the Ram Ad. It was uploaded in June of 2011 and features the same speech from Paul Harvey. The biggest difference is that Ram went out and got their own footage and images of farming for their commercial.

So, is it a cut-and-dry scandal of ripping off a YouTube video? Appears that it’s not really the case. A message on the page for the video says “Farms.com is pleased to be working with Ram Trucks and support the ‘Farmer’ Super Bowl commercial.” Plus when you watch their video, there is also a link to the Ram version.

Seems like Chrysler just saw an ad they enjoyed and wanted to expand it to put it on a national stage. There doesn’t appear to be anything scandalous going on, especially when the group responsible for the original ad highlights their cooperation.

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Halftime in America Continues

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“Halftime in America” has been a huge hit for Chrysler’s advertising. The ads featuring Clint Eastwood in the Super Bowl ended up winning not only numerous awards, but also the adoration of the public. Not one to ignore such a success, Chrysler has decided to extend the ad campaign with 4 new ads that seek to continue the theme.

CMO Oliver Fancois has released a statement about the new ads saying that, “As you watch, you will see familiar scenes from the Super Bowl spot that weave their way in each of these commercials; all of which were scripted and filmed at the same time.” He continued on to say that the stories were inspired by people looking to make sure that they continue to get the income they need and using Chrysler brand vehicles to do just that. Each ad being released will target a specific brand name.

Chrysler 300’s ad will be about a father’s pride in his adult son, with the one for the Dodge Challenger following suit. The ads will be playing during the NCAA men’s basketball semi finals, NHL games, NASCAR races, the American Country Music Awards, and even on Mad Men and other AMC shows.

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