Chrysler: We’re Still “Imported from Detroit”

imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler’s ‘Farmer’ Ad Helps Spur Ram Sales

640445561001_2135167109001_Ram-Farmer-914One of the biggest winners in terms of popularity from the Superbowl commercials was Chrysler.  Their ad campaigns have been notorious of late with quality.  One in particular, the Ram “Farmer” ad was incredibly successful.  It’s hard to gauge the effectiveness of an ad based solely on people’s response, however.  Ads are created to sell product and if all they are doing is getting likes on Facebook, then they are failing their original purpose.  So how do we truly find if the Farmer ad was a success?  February’s sales numbers have just done that work for us.

The San Francisco Chronicle shows that Ram’s sales increased in the previous month.  The figures are up 3 percent from the previous year and it’s the best February sales in six years.

Ram has been working very hard of late to be seen as the working man’s truck.  Recently, they’ve been promoting their “Ram Jam” country music concert.  The ad targeted the blue-collars out in the country who need to relay on dependable and heavy-duty machinery.  That was the message that ad presented, and with a few exceptions, was greeted with a positive response.

Stacy Finz, the writer for the San Francisco Chronicle, interviewed Greg Stern, CEO and co-founder of BSSP, an advertising firm, about the ‘Farmer” ad that Chrysler put together.  His thoughts on the commercial were, “It was a great spot.  Who doesn’t respect and root for farmers.”

If you need a work-horse machine to help you out on the job, stop by Bayside Chrysler Jeep Dodge.  View our whole new and pre-owned inventory online at our website.  Make sure you like us on Facebook and follow us on Twitter for more news and monthly specials.

Chrysler’s ‘Farmer’ Ad is a Hit!

UntitledChrysler scored another win this year at the Superbowl with their Jeep ad. With the voice of Oprah underscoring Jeep’s appreciate for our men and women in arms fighting for us over there, it won over the same crowd that loved the previous ads with Clint Eastwood and Eminem. It seems like they wanted to really go all out since that wasn’t the only Chrysler ad that played during the big game. While it’s the one everyone is talking about the most, the Ram ‘Farmer’ ad is still one hot on everyone’s lips.

The question that many people were asking the days following the commercial were where did the idea come from? Greg Mitchell of The Nation found another video on YouTube that is similar to the Ram Ad. It was uploaded in June of 2011 and features the same speech from Paul Harvey. The biggest difference is that Ram went out and got their own footage and images of farming for their commercial.

So, is it a cut-and-dry scandal of ripping off a YouTube video? Appears that it’s not really the case. A message on the page for the video says “Farms.com is pleased to be working with Ram Trucks and support the ‘Farmer’ Super Bowl commercial.” Plus when you watch their video, there is also a link to the Ram version.

Seems like Chrysler just saw an ad they enjoyed and wanted to expand it to put it on a national stage. There doesn’t appear to be anything scandalous going on, especially when the group responsible for the original ad highlights their cooperation.

If you’re looking to purchase a Ram product and are in the Queens area, stop on by Bayside Chrysler Jeep Dodge. We love to say yes and want to put you in the truck or car you’re wanting. Make sure you like us on Facebook and follow our Twitter for more monthly specials and deals.