Chrysler: We’re Still “Imported from Detroit”

imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Will the Chrysler 300 Get a Diesel Engine?

exterior_112If there is one thing that I’ve been reading a lot of in the news recently concerning Chrysler, it’s the word diesel.  Much has been said about the 2014 Jeep Grand Cherokee having an EcoDiesel engine, which hasn’t been offered since 2009.  The new Ram 1500 will be getting diesel as well.  I picture an Oprah-like scene at their headquarters, “You get a diesel, you get a diesel; everyone gets a diesel!!”

The next possibility is the Chrysler 300.  Ward’s Auto asked Saad Chehab, Chrysler President, if the 300 will be getting a diesel engine.  He said that it’s still being considered and may be awhile before any official announcement.  What Chrysler is trying to figure out is if it’s even worth the money to make this happen.

“It’s a matter of how much the customer is willing to pay for that premium.  That’s the only issue with it.”  Chehab said.

What may help the 300 get this new engine is that the 2014 Chrysler 200 is rumored to have a diesel engine with its new redesign.

We’ll just have to wait and see what happens.

Bayside Chrysler Jeep Dodge operates in the Queens area and provides top quality customer service to all customers that come through our doors.  You can view our new and pre-owned inventory online as well as request a service appointment for your current vehicle.  Don’t forget to like us on Facebook and follow us on Twitter to stay up to date on Jeep news and see our monthly specials.

Chrysler Hires 200 Workers to Keep Up With Jeep Wrangler Demand

UntitledAided by the popularity of the Jeep Wrangler, Chrysler needs to hire additional workers to fill in shifts at a plant in Ohio.

Over the past few months, sales for the Wrangler and the Wrangler Unlimited have been on the rise.  In order to meet the recent demand for the always popular Jeep vehicles, Chrysler is adding 200 people to the Jeep plant in Toledo Ohio.  The new hires will be beginning their work on April 1st.

130 of the new workers will be offering extra relief to the current work force on the assembly line.  There are two shifts already working hard, each working 10 hours.  Chrysler is not looking to add a third shift, according to autonews.com, due to the paint shop of the plant being at capacity.

Thanks in part to the rebounding economy and car buyers staying loyal to a brand they can trust.  The Wrangler has always been a vehicle that people depend upon.  That can be seen by the amount of Wranglers being produced at the Toledo plant.  It’s more than 200,000 from last year.  U.S. sales rose 16 percent from last year.

Bayside Chrysler Jeep Dodge offers the best quality service in the Queens area.  Shop our new and pre-owned inventory online as well as set up a time to come in for a test drive.  Follow the dealership on Facebook and Twitter to see more Chrysler news and monthly specials.