Chrysler Confirms New Midsize Car in the Works

exterior_14Change is in the air for Chrysler.  Executives with the company confirmed the auto maker is adding a mysterious new midsize car to their line-up before the first quarter of the upcoming year.

This all came to light while executives were showing off the factory at Sterling Heights, Michigan.  Currently, the 200 and Avenger are built in the plant.  The remark came while reporters were on a tour of the new paint shop.

The two vehicles on the chop block that Chrysler is looking to replace are its own 200 and the Dodge Avenger.  Both vehicles are having a tough time against the competition, in particular the Toyota Camry and the Honda Accord.

The details as to what to expect on the new car are minimal.  It’s assumed at this point that Fiat will be an influence seeing as how the Italian automaker has already made an impact on the majority of new vehicles coming from Chrysler.  The last update on the current midsize cars were three years ago.  In fact, the design is the oldest in the midsize category.

The plant itself that this will all occur at has something of a miracle history.  It’s been slated to close multiple times, but somehow always manages to keep its head above water.  Now, Chrysler has invested a large sum of money to expand on the paint shop that will allow it to paint any Chrysler or Fiat vehicle, the large trucks and commercial vans included.  On top of that, another $165 million will be invested into a new body shop.

For more information on the Chrysler 200 and other Chrysler vehicles, contact us at Bayside Chrysler Jeep Dodge.  We operate in the Bayside Queens area and are the go-to place for high quality service for new, pre-owned, or vehicle maintenance through our service department.  Be sure to like us on Facebook and to follow us on Twitter for to see our monthly parts and service specials.

Chrysler: We’re Still “Imported from Detroit”

imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler Supports Detroit By Sponsoring the Detroit Jazz Festival

Detroit Jazz FestivalChrysler has always been proud of their Detroit lineage.  The ‘Imported from Detroit’ campaign was created to celebrate that history.  The auto company is clear in their support of the great auto-city.  That’s why they are sponsoring the Detroit Jazz Festival, the world’s largest free jazz festival.

This is the second year in a row that Chrysler will be the presenting sponsor for the Festival.  They will be bringing their Detroit-inspired cars as well.  The 2013 Chrysler 300 Motown Edition, the 2013.5 Chrysler 200 S Special Edition, and the 2013 Chrysler 300 John Varvatos Limited Edition.

This will be the second year in a row that Chrysler has been the sponsor for the Festival.  It’s all in step with the “Imported from Detroit” campaign.  The Jazz Festival is a huge money-maker for the city.  Thousands come in to attend from all across.  25.8 percent of the audience comes in from out of state.

“Not only is the Detroit Jazz Festival a world-class arts and education contributor, it’s an economic booster for the city and one of the many beautiful stories that continues to be ’Imported from Detroit,’ said Saad Chehab, President and CEO of Chrysler Brand.  “The Detroit Jazz Festival spreads the message about the beauty of Detroit and provides an enriching cultural experience for jazz and music lovers across the country. The people and the commitment behind these events is what continue to inspire the Chrysler brand’s ‘Imported from Detroit’ campaign.”

The festival is glad to have Chrysler back.  “Support from companies like the Chrysler brand, who are committed to helping this city,” said Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz Festival.  “Assist the Detroit Jazz Festival in continuing to stay the largest free jazz festival in the world and helps us to continue to offer these unique cultural experiences.”

The line-up hasn’t been released yet and looks to be sometime later this month.   The Festival is known for bringing in big name talent, such as Sonny Rollins and Wynton Marsalis, who were there last year.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook and follow us on Twitter for more Jeep news and monthly parts and service specials.